BariExperience Manifesto
1)
DIGITAL PRESENCE
The web is the first tool people consult when searching for information. Not having an online presence is, in effect, equivalent to not existing.
2)
MARKETING MINDSET
Companies adopt marketing strategies to differentiate themselves. Similarly, a region, to promote itself and attract visitors, needs a Destination Marketing strategy.
3)
THE IMPORTANCE OF BRANDING
An effective tourism brand must be recognizable, accessible, and attractive. Only then does it become a strategic asset capable of generating value and distinctive positioning.
4)
MARKETING ALL YEAR ROUND
In the digital age, deseasonalizing also means communicating online consistently, 365 days a year.
5)
INTERCEPTING THE TRAVELER
Satisfying the tourist's curiosity means being present in the right place at the right time. Today, the place can be anywhere, the moment can be now.
6)
THE ORDINARY AS EXTRAORDINARY
What seems obvious to us is a discovery for the tourist. Nothing should be left to chance; everything can be enhanced.
7)
STIMULATE CURIOSITY
Terra di Bari in advance means generating desire, stimulating the imagination and activating word of mouth... even from afar.
8)
DESCRIBING THE TERRITORY
Describing a territory informs. Talking about it engages. BariExperience.com tells the story of the territory and encourages visitors to visit the city.
This is the vision of BariExperience.com.
Do you recognize yourself in the manifesto?
Then we speak the same language.
“Italian Excellence” Recognition
"Italian Excellence for the Promotion of Made in Italy" award , presented in the Press Room of the Chamber of Deputies in Montecitorio (Rome), celebrates Italian excellence that contributes to promoting Italian quality, art, culture, entrepreneurship, and heritage throughout the world. This prestigious recognition honors businesses and individuals who embody the values of Made in Italy country 's economic and cultural growth .
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