Bari's Christmas in the iconic skyscraper of New York's New Year's Eve: this is the initiative of BariExperience.com

“Explore the Christmas Legend”: a tribute to Christmas in the city, following the true story behind the legend of Santa Claus.

“Explore the Christmas Legend – Come to Bari, Italy” .
Bari reappears in Manhattan
in grand style, this time on the famous giant screen at One Times Square , the iconic skyscraper known worldwide for the descent of the luminous sphere that marks New Year's Eve in New York . In the early afternoon of Monday, December 9th (10:00 PM in Italy), Christmas-themed images of the city appeared three times in the beating heart of New York , inviting Americans to discover the history, tradition, and magic of Christmas in Bari, as well as the deep roots that tie the city to the historical origins that inspired the legend of Santa Claus .

A year ago, among other things, it was the website of a famous American broadcaster that
dedicated an article, among many on the web, to the strong bond between Santa Claus and Saint Nicholas of Bari , claiming that the real “Santa Claus” is buried in the Italian city, under the Basilica that bears his name. A setting, that of Bari, an icon of a legend of global importance.

Bari, in fact, preserves the testimony of the man who, with his generosity towards the poor and children, inspired the figure of Santa Claus throughout the world, and this inevitably makes the city a place of global importance, where it is also possible to rediscover the noble values ​​of Christmas. An ancient connection between Bari and the legend , spanning centuries and cultures, can tell a deeper and more authentic concept of Christmas, made of history, tradition and human values. Because at the roots of the legend there is a kernel of truth, whose origin has been guarded for centuries within the walls and the people of Bari.

Therefore, with this new independent initiative, Bari once again lights up the screens of Times Square , the square also known as the "crossroads of the world" by virtue of the thousands of people who pass through it every day. A strong reminder of the history and beauty of the city, in the most magical time of the year and on one of the most visible and prestigious stages in the world, with a true hymn to Bari as a destination to be "explored" for an immersion in the centuries-old traditions of our land .

"This impactful initiative represents another opportunity to promote the city internationally and attract an ever-increasing number of tourists. It's a clear step forward in promoting Bari's tourism beyond its borders," commented Dr. Pietro Palermo, President of Confguide Confcommercio Bari-BAT.

Some newspapers that have covered the initiative:
> Corriere del Mezzogiorno
> TeleBari
> L'Edicola
> Giornale di Puglia
> BorderLine24
> Quinto Potere
> Puglia Ottima