BariExperience.com | BTM ITALIA 2025: Ivan Giuliani's talk - BariExperience.com - at the International Tourism Fair. Pietro Palermo and Ivan Giuliani are among the speakers at the talk on digital tourism.

March 1, 2025

The founder of BariExperience.com will be among the speakers at the ConfGuide Bari talk at BTM Italia 2025

From February 26 to 28, 2025, the Fiera del Levante in Bari hosted BTM (Business Tourism Management) Italia , one of the most important international tourism fairs. BTM offers a unique opportunity to learn about the latest tourism trends, meet industry experts, and discover new marketing and development strategies to support the region.

During the three-day event, BariExperience.com took part in an important event of this edition: the talk organised by ConfGuide Bari (partner of BariExperience.com ) at the Confcommercio Bari-BAT .

The conference, titled "ConfGuide and digital tourism. How digital can help tour guides develop their business and reach their customers ," was curated by the president of ConfGuide Bari , Dr. Pietro Palermo . Speakers included Dr. Ivan Giuliani , marketer and founder of the travel blog BariExperience.com , who shared his experience and the potential of digital technology for promoting tourism in the Terra di Bari .

Several topics were addressed during the presentation, with ample space given to some important results achieved by Bariexperience.com, which are reported below:

● 610,000 visits from 2020 to 2024
● 1,613,000 site pages viewed
● 10 MILLION appearances in Google search results in the last 2 years.

The Talk also provided an opportunity to discuss the collaboration between BariExperience.com and ConfGuide Bari, as well as a success story resulting from this synergy. The talk concluded with the initiative that brought BARI – for the first time – to the most famous skyscraper in New York and how some airlines, airports and well-known French newspapers are starting to recommend the site as a reference for a trip to Bari.

BariExperience.com 's participation in this prestigious ConfGuide Bari held within the framework of the BTM , reaffirms the portal's importance in promoting tourism in the city of Bari and in using digital technologies to enhance the area.