BariExperience.com | Discover the Valle d'Itria Tourist Card, the pass to immerse yourself in the cultural heritage of the Valley of the Trulli. How to purchase the card to visit the towns of the Itria Valley, in the heart of authentic Puglia.

July 5, 2023

From trulli to hidden treasures: with the “Valle d'Itria Tourist Card” you can explore a world of culture and beauty

Discover the Itria Valley like never before with the "Valle d'Itria Tourist Card – Art Experience" !
Starting July 5th, tourists visiting the Valley of the Trulli will have an innovative pass to explore and fully experience the cultural heritage of this splendid area of Puglia .

With the card, you can enjoy the artistic and cultural wonders of the " Valle dei Trulli" , taking part in guided tours of the historic centers and museums. The initiative is organized by the four municipalities of the Itria Valley: Martina Franca, Locorotondo, Ceglie Messapica, and Cisternino , in collaboration with the GAL Valle d'Itria and the Sayweb tourism marketing agency.

Where can I find the Valle d'Itria Tourist Card?

The card is already available online and at the Infopoints in the municipalities of Martina Franca, Locorotondo, Ceglie Messapica, and Cisternino . Simply scan the QR code and access the web app to purchase the ticket package.

What are the benefits of the Itria Valley Card?

Imagine being captivated by the picturesque streets of Locorotondo , then exploring the magnificent halls of the Ducal Palace in Martina Franca , the evocative cellars of the Church of San Nicola in Cisternino , or the magnificent medieval castle of Ceglie Messapica . This artistic and cultural journey will allow you to enjoy an unforgettable experience and extend your stay, enhancing the quality of the tourist services offered and your experience in the heart of authentic Puglia .

This card will soon be available at accommodations in the Itria Valley , making it accessible to everyone.

Where is the Itria Valley located?

The Itria Valley is located a short distance from Bari , making it easily accessible for a day trip or a short trip. It can be reached quickly by car, train, or bus, being only about 50 km from the Apulian capital.

Along the route from Bari to the Itria Valley , you'll pass through charming rural landscapes, rolling hills, olive groves, and vineyards. The panoramic views along the way are simply breathtaking.

The Itria Valley is famous for its trulli, ancient conical stone buildings typical of this area. Some towns, like Alberobello , are renowned for their concentrations of well-preserved trulli. Exploring these unique buildings is a unique experience.

However, the Itria Valley is also rich in history and culture. The historic centers of towns like Martina Franca, Locorotondo, Ceglie Messapica, and Cisternino offer a myriad of historic sites, churches, palaces, and museums, all worth visiting (perhaps with the new card).

The Itria Valley is a treasure waiting to be discovered, and visiting it from Bari offers the chance to experience a fascinating adventure in the heart of Puglia.