Christmas in Bari on the iconic skyscraper of New Year's Eve in New York: it is the initiative of BariExperience.com

“Explore the Christmas Legend” the homage to Christmas in the city, on the trail of the true story behind the legend of Santa Claus

“Explore the Christmas Legend – Come to Bari, Italy” .
So Bari reappears in Manhattan
and in style, this time on the famous big screen of One Times Square , the iconic skyscraper known throughout the world for the descent of the luminous sphere that marks New Year's Eve in New York . In fact, in the early afternoon of Monday 9 December (10pm in Italy) the Christmas-themed images of the city appeared 3 times in the beating heart of New York, inviting Americans to discover the history, tradition and magic of Christmas in Bari, as well as the deep roots that link the city to the historical origins that inspired the legend of Santa Claus .

A year ago, among other things, it was the website of a famous American broadcaster that
dedicated an article, among many on the web, to the strong bond between Santa Claus and Saint Nicholas of Bari , claiming that the real "Santa Claus" is buried in the Italian city, under the Basilica that bears his name. A setting, that of Bari, an icon of a legend of global importance.

Bari, in fact, preserves the testimony of the man who, with his generosity towards the poor and children, inspired the figure of Santa Claus in the world, and this inevitably makes the city a place of global importance, where it is also possible to rediscover the values nobles of Natal. An ancient connection between Bari and the legend , which spans centuries and cultures, can tell a deeper and more authentic concept of Christmas, made up of history, tradition and human values. Because at the roots of the legend there is a kernel of truth, the origin of which has been preserved for centuries within the walls and the people of Bari.

Therefore, with this new independent initiative, Bari returns to once again illuminate the screens of Times Square , the square also defined as the "crossroads of the world" by virtue of the thousands of people who cross it every day. A strong reference to the history and beauty of the city, in the most magical period of the year and in one of the most visible and prestigious stages in the world, with a true hymn to Bari as a destination to be "explored" for an immersion in traditions centuries of our land .

“This impactful initiative represents another opportunity to promote the city internationally and attract more and more tourists. An undoubted step forward for the tourist promotion of Bari outside national borders" commented Dr. Pietro Palermo, President of Confguide Confcommercio Bari-BAT.

Some newspapers that talked about the initiative:
> Corriere del Mezzogiorno
> Telebari
> The newsstand
> Puglia newspaper
> Borderline24
> Fifth Power
> Excellent Puglia